![]() This happened after the implementation of the GDPR (General Data Protection Regulation) law. Google has announced that it will deprecate third-party cookies by 2024. ![]() Wake up, Digital marketers! The cookies are dying, and we are not talking about the cookie monster from Sesame Street here. “If our needs are ignored, businesses will lose not only us, but also our family, friends, and colleagues that make up another 3.4 billion potential customers,” she said. How can you expect your business to flourish if you pay no heed to their needs and overlook the concept of inclusiveness?Īccessibility consultant of businesses “Svetlana Kouznetsova”, who happens to be deaf also agrees that people with disabilities are the world’s largest minorities, and their needs are mostly ignored by the brands. They can simply enjoy the videos while getting the marketing message without any hearing aid.Īccording to experts, nearly 2 billion people in the whole world are suffering from some sort of disability with a total disposable income of $1.9 trillion. The availability of subtitles and captions has included hearing-impaired viewers. These ensure accessibility and inclusivity.These have a high capacity to convey a lot of information in a small duration through images, speech, and text.According to some estimations short form, on-the-go digital videos will reach 82.2% of the internet users in the Asian-pacific region alone.Here are some important stuff you would like to know about short-form videos Viewers love to consume a big chunk of information in a short space of time. The demand for snackable content and platforms like TikTok, Instagram, and Facebook reels have skyrocketed. Short-form videos are considered a highly impactful marketing trend these days. So, make sure you focus on simple, knowledgeable, and engaging content. The quantity of the information does not matter but the quality does. By quality, we mean to give all the information that the viewer is seeking in an interesting and easy way. If you want to make your website an authority then you must focus on the quality of the content that you are producing. Having said that simplicity doesn’t mean compromising the quality. Many digital marketing experts also believe that clear content is the key to the effective reach of the general public. Hit the Emotions to Turn Readers into compulsive buyers. ![]()
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